Tax Stamps & Compliance Information

📧 Customer Notice: Important Update on UK Vaping Laws & Pre-Tax Stock

Subject: What the new UK vape laws mean for your pocket

Dear Customer,

As a responsible, fully compliant UK vape retailer, we want to inform you about major new legislative and tax updates introduced by the UK Government that affect all vape stores and e-commerce platforms from October 2026.

To keep you fully informed, we are sharing exactly how these changes will be rolled out across our physical stores and websites—including how you can continue to buy your favourite liquids without the new tax charges while our current stock lasts! 

1. The Good News: Shop Our Pre-October Stock Tax-Free!

The UK Government is introducing a brand new Vaping Products Duty tax on all newly manufactured or imported e-liquids. However, under official HMRC transitional rules, retailers are legally permitted to sell through all existing stock manufactured before 1 October 2026 without adding the new tax charges. 

  • What this means for you: All of our current warehouse and store stock is completely exempt from the new duty!

  • You can continue to purchase your favourite brands, flavours, and shortfills at our current, low, pre-tax prices across our stores and websites.

  • Please note: This stock is strictly limited. Once our pre-October stock sells out, it will be replaced by new, duty-taxed stock. 

2. What Happens to New Stock? (Effective 1 October 2026)

Any newly manufactured or imported stock entering the UK market must legally include the new flat excise duty, which is calculated strictly by liquid volume: 

  • 10ml Bottles & Pods: An extra £2.20 per 10ml (+ VAT, totalling £2.64) will be added to new stock.

  • Zero-Nicotine (0mg) Shortfills: Zero-nicotine liquids are no longer tax-exempt and are taxed identically. Newly produced 50ml shortfills will carry a mandatory £11.00 duty hit, and 100ml shortfills will carry an extra £22.00 in duty (before VAT).

3. Important Promotional Changes (Effective 29 October 2026)

Under strict new health laws, it will soon become a criminal offence for any retailer in the UK to distribute vaping products entirely for free.

    • *'Free'* Product promotions such as Buy 2 Get 1 FREE will no longer be permitted.

    • Our Compliant Alternative: To keep offering you great value, we are launching a legally approved paid bundle! So for now not much will change, if the previous cost was £15 each and you got 3 for £30 the paid bundle will simply consist of buy 3 for £30. Once Tax exempt stock has depleted unfortunately these offers will cease.

4. Expanded 18+ Age Restrictions (Effective 29 October 2026)

The statutory age limit of 18+ is being legally expanded to cover all zero-nicotine (0mg) e-liquids, shortfills, and nicotine-free device components. Our secure, third-party online age-verification checks at checkout will as always automatically apply to every single order, including nicotine-free stock.

⏳ Beat the Tax Hike: Stock Up While Supplies Last!

Because our pre-October stock is 100% exempt from the new tax charges, there has never been a better time to stock up. Once our current warehouse shelves are cleared, all new stock arriving will carry the mandatory UK Government duty stamps and updated pricing.

We are incredibly grateful for your continued loyalty as we navigate these industry-wide legal updates together. If you have any questions regarding how these new UK regulations affect your online account or local store purchases, please reply directly to this email or speak to our team in-store.

Thank you for your understanding and support.

Warm regards,

The Whole Team At Just Jam.

Operating UK Retail Branches & Trusted Online E-Commerce Platforms